Instagram is adding the ability to search for content with keywords rather than being limited to hashtags.
Instagram is upgrading its search functionality and letting users find content by keywords for the first time. For more updates on Instagram marketing, you can get in touch with our digital marketing company Goa.
Until now, users have only been able to search for content by hashtags, location tags, usernames, and profile names.
That left a swath of unsearchable content in the caption area.
How Does Instagram Keyword Search Work?
Instagram keyword search works by allowing users to type in a keyword such as “home office inspiration,” rather than being limited to a hashtag like #homeofficeinspiration.
Search results should then surface posts about home office inspiration even if they’re not specifically tagged as such.
It’s not exactly known how Instagram determines what a post is about without relying on hashtags.It’s known that Instagram will use captions to surface posts for keyword searches
It would be a promising sign to see a marked increase in user engagement on posts following the launch of keyword search. That could be an indication keywords are being used to help users discover content they wouldn’t have found otherwise.
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