That’s when dental SEO, or search engine optimization for dentists comes into picture. Whether you’re new to the profession or have been around for a while, SEO for dentists is essential to finding new patients as well as keeping them.
What is dental SEO?
In dental SEO, a dentist’s website is optimized for search engines and users to increase its visibility on Google, Yahoo!, and Bing. The site can be optimized to make it mobile-friendly, faster, and more useful to potential patients.
SEO for Dentist: Why does it Matter?
You might not think SEO marketing is a priority if you’re a dentist. However, without search engine optimization, almost no one will find your website.
If you’re a dentist, you might not think SEO marketing is important. However, very few people will find your website without search engine optimization.
According to studies, the top five search results receive 70% of all clicks. If the website appears on first page in top 5 results, it will give increased website traffic, qualified leads, credibility and authority, and ultimately, more patients.
It’s also critical to keep in mind that your rivals are probably already spending money on dental SEO.
Starter tips for Dental SEO
- Add relevant Keywords
Yes, potential clients look for dentists, but they also look for particular services, such as bridges, teeth whitening and braces. Long-tail keywords, which contain multiple words, have lower search volumes but frequently have highly targeted traffic that is prepared to convert into actual customers.
Include keywords and phrases that describe all the services you offer when optimizing your website. Don’t limit your website’s copy and URLs to using terms like “dentist” or “dental services,” for instance. Use phrases like “root canal,” “braces for teeth alignment” and the names of the services you provide.
- Optimize for local seo
People seek out regional service providers for health and medical needs. If your SEO strategy doesn’t use local SEO practices to target particular geographical areas, you’re missing out on these top prospects. Including the names of your town and any nearby towns in the website copy is the simplest way to increase your results.
Make sure your company is listed on Google Maps and regional directories as well. Doing so will help increase your visibility in local searches even more.
- Start Blogging
One method for doing that is blogging. You can start to draw in interested readers and potential clients by writing a blog with dental care advice. Your search rankings will improve as your traffic increases, making you an authoritative source and the top option for people looking for a dentist in your area.
- . Earn links
Your website’s position in search results for keywords and phrases associated with your business is influenced by the quantity and quality of links pointing to it. This means that you must acquire quality links if you want to keep your rankings.
You can do this by creating excellent content and requesting the assistance of bloggers and influencers in your sector in spreading it. In addition to raising your search engine rankings, this will help establish it as a leader in the dental sector.
