Websites that are irrelevant and unreliable are no longer accepted by Google search engine. Every year, the algorithm is updated to improve the usability and relevance of the search process. Due to Google’s updates, marketers now face a number of difficulties because it is difficult to rank for keywords unless all of the search engine’s requirements are met.
In order to provide users with more relevant search results, Google constantly strives to enhance its ranking algorithms. Every year, Google announces major algorithm updates that all brands, no matter their industry, must follow.
Let’s keep you up-to-date with the Google algorithm updates 2022 through this blog.
February 2022: Page experience update for desktop
Google began targeting page experience signals for desktop ranking in February 2022. User experience and website SEO friendliness were the primary objectives of the update, which resulted in a great page experience.
March 2022: Product Reviews Update
The product reviews update for 2022 is the third in a series that started in 2021. Product reviews were updated to allow search engines to identify high-quality product reviews more efficiently and rank them higher in SERPs.
Google initially stated that the update would only affect content in English, but they later announced that it would be extended to more languages.
May 2022: Core Update
The May 2022 update, the first significant core algorithm update of this year, resulted in significant and radical changes. The primary purpose of this update was, rather than targeting a particular content, language, or region, it focuses on improving the overall search. By producing user-friendly content, the update significantly contributed to raising the relevance of search results.
Many brands reported significant changes in traffic, website rankings, and snippets as a result of this algorithm rollout.
July 2022: Product Reviews Update
On July 27, 2022, the fourth algorithm update in a series of revisions that emphasize product reviews went live. Although the update’s rollout was expected to take two to three weeks, it was complete after only six days.
Because it wasn’t a core update, not all sites were affected by it. It’s time to check your content because your competitors are probably producing better content if you run a review website and your sites were severely affected by this algorithm update.
August 2022: Helpful Content Update
Google Search Central tweeted about the new helpful content update, a site-wide algorithm change. The main goal of the update was to make sure that users saw more original content and fewer pieces of content that were solely created to drive traffic from search engines. The provision of the users’ desired information should always be the main objectiBasically, for the time being, this update will only affect English content; however, it is anticipated that it will soon affect content in other languages as well.
September 2022: Core Algorithm & Product Reviews Update
The most recent Google update to its core algorithm was announced via the company’s Twitter account, and a list of all the updates was also made available.
The algorithm is constantly evolving, but a core update usually stands out. It may take up to two weeks to finish this core algorithm update, which involves modifications to several algorithm platforms. If you soon notice a change in your website’s ranking, it was probably caused by the core update or the product reviews update.
The websites that publish product reviews are the main focus of product reviews updates. In case your site observes a drop or rise in rankings is most probably the aftermath of the Sept 2022 product reviews update.Similarly, if your site doesn’t contain review-based content but still experiences changes in SERP ranking in the near future, September’s 2022 core update may be to blame.
The main update’s purpose is to improve SERP rankings, and the most recent Google updates will be beneficial to websites that Google determines are giving users more for their search dollar. However, websites that experience a sharp drop in ranking need not panic; Google advises such websites to review the content on their individual pages.
