Instagram marketing is simply another strategy used to spread your marketing materials across a given digital channel. With more and more people spending time at least once a day on Instagram, marketing on the popular social media platform can be worth the time and effort. However, just like with any other digital channels, it takes strategy.
What are the features of Instagram that have created the hype on social media?
- Use of hashtags: A massive part of Instagram is the use of hashtags. When users add it to their posts, they end up viewable by others who make use of the hashtag, increasing their chances of interacting with brands and each other.
- IGTV: IGTV takes stories to a whole new level by allowing brands to create longer formatted videos to share with their audience.
- Instagram stories: Instagram stories are a way to get more direct with your audience, and, thanks to updates such as being able to mention accounts, add stickers, and shoppable tags, it’s also become a great way to promote products. Not only that, it allows brands to interact one-on-one with their audience.
While reviewing your Instagram insights, you’ll be able to see not only who’s interacting with your posts and stories, but you’ll get a more in-depth look into who makes up your audience and what they prefer, as far as your posts go.
