Pay per click (PPC) is used to acquire visitors who are searching online for products or services related to your business. PPC is used on different advertising platforms like Google Adwords, Bing, Facebook, LinkedIn, Twitter, etc. There are many advertising platforms are available & can be used according to business requirement & fit. If you have a good marketing budget to spend then search engine marketing is the quickest way to acquire visitors to your website than organic SEO. There are a lot of misconceptions when it comes to the PPC and many customers think it is super easy & just a piece of cake.
Unfortunately, it is not as simple as creating a campaign, adding keywords & running ads. You can easily burn unlimited money in few seconds if you do not have in-depth PPC knowledge.